“Familiarity provides us with a sense of security. We repeat the same old patterns because we know what the outcome will be. The same cannot be said with new patterns, as the results we get may be more unpredictable and fill us with uncertainty. The problem here is that the old patterns are just enough for you and that trying something new can have some short-term costs and growth pains that you are not willing to go through. Yet if you want to change something, you have to be willing to pay those costs. This means that you should embrace”