“have some damned standards: Traditionally, language is used to make specific points and convey information. In the age of driving web traffic, usage is increasingly vague and misleading. Whether they’re acts of clickbaiting or dumbness, internet headlines routinely mischaracterize quotes, inaccurately paraphrase statements, and misuse specific terms, all to make readers click. Editors say they’re doing what they need to do, or they argue it’s a valid way to interpret the facts; I call it “lying.”