“Innovation tends to flourish in a complex habitat like the variegated ecosystem of a rainforest, where a diverse selection of birds, grasses, insects, and animals randomly rub up against one another and cross-pollinate, adapting to one another's spontaneous behaviors. The new world powered by information technology placed a premium on the transformative power of innovation. It seemed to promise individuals better access to knowledge, more power to influence others, and greater means for self-expression. It rewarded critical thinking, customization and agility in serving a market more than repetition and unity.”