“I was puzzled and said, ‘Why do you ask this?’ Sachin replied, ‘Because for every SMS vote we get, we have to send read receipts back to the voters. That creates a massive reverse traffic load on our servers and causes a choke.’ I immediately got the point he was making and excitedly told him, ‘No one cares about receiving a “read receipt” when voting for “Indian Idol”! Kill the receipt messaging. Now!”