“Imagine that someone has enjoyed success in the past by being strong willed and consistently sure of their course of action, even in the face of doubters. That sort of attitude can easily grow out of a period in a tough management role. So, it becomes their default way of operating.” She paused and raised her eyebrows. “Then, one day, they find themselves in a situation they haven’t faced before, one where their tried-and-tested bullish methods do not work. And the more they try, the more they fail. They just keep hammering away, assuming that everyone and everything else is wrong. That the world has gone mad.” Andrea rolled her eyes. “That’s when other people start labelling them. They’re stubborn. They’re pig headed. But it’s really not their fault,” she explained. “They’re just stuck in the mud.”