“Despite their wide diversity, Methodists, Baptists, Universalists, Disciples, Mormons, and Millerites were all communication entrepreneurs, and their movements were crusades for broadcasting the truth. Each was wedded to the transforming power of the word, spoken, written, and sung; each was passionate about short-circuiting a hierarchical flow of information; each was supremely confident that the vernacular and the colloquial were the most fitting channels for religious expression; and each was content to measure the success of individuals and movements by their ability to persuade. By systematically employing lay preachers, by exploiting a golden age of local publishing, and by spreading new forms of religious folk music, they ensured the forceful delivery of their message.”