“How to Pick Your Niche So if your topic on YouTube is so important, how do you pick a topic? Passion, Expertise and Money! There’s a lot of advice on picking a topic whether you’re starting a YouTube channel, a blog or even a business. It can all be boiled down to those three words. What do you enjoy talking about, what’s your passion? You’re going to be doing a lot of research, writing and talking about this topic. It might be a while before you make any real money for that paycheck motivation. You better enjoy talking about it. Besides that, people will sense your passion for the material and that enthusiasm will be contagious.”