“The most important thing you can do to avoid misjudging the importance of something is to avoid isolated figures. Never, ever, leave a figure alone. Never believe that a figure can be significant on its own. If you are presented with a figure, always ask At least one more. Something to compare it to. Be especially careful with large figures. Funny, but figures that exceed a certain size, if not compared to something, always seem large. And how can you not be important something big?”