“Since language was increasingly believed to be the semiotic system which could be analyzed with the most profit […] and the system which could serve as a model for all other systems […] the model of the linguistic sign gradually came to be seen as the semiotic model par excellence. // By the time this conclusion was reached ( the definitive sanction took place with Saussure), the linguistic model was crystallized into its 'flattest' form, the one encouraged by the dictionaries and, unfortunately, by a lot of formal logic which had to fill its empty symbols only for the sake of exemplification as well. As a consequence, the notion of meaning as synonymy and as essential definition began to develop.”