“A second experiment tested the same general idea by priming the concept of the elderly, using words such as Florida, bingo, and ancient. After the participants in this experiment completed the scrambled-sentence task, they left the room, thinking that they had finished the experiment—but in fact the crux of the study was just beginning. What truly interested the researchers was how long it would take the participants to walk down the hallway as they left the building. Sure enough, the participants in the experimental group were affected by the “elderly” words: their walking speed was considerably slower than that of a control group who had not been primed. And remember, the primed participants were not themselves elderly people being reminded of their frailty—they were undergraduate students at NYU.”
―
Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
by
Dan Ariely130,245 ratings, average rating, 7,041 reviews
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