“Action Steps Realise you work for the client’s interests, not your own. Don’t get into an argument with the client; you will never win. We will investigate your sales philosophy in the next chapter, so start thinking about what that might be. Don’t memorise your presentation and just deliver that content regardless of what the client may need. Don’t show the client anything until you know what they want. Don’t think that telling has anything to do with selling. If your solution is not a fit, get out of there quickly”