“What about option three, you may be wondering? Can I choose to quietly run my business in my small niche, without the backing of a DDDN and without provoking the giants? The answer, I’m sorry to say, is no. If you want to survive for another decade, there is no other choice. Like it or not, the only options are to build your own duopoly, join a coalition that can hold its own against the dominant DDDNs in your market, or give up and wait for the grim reaper.”