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Leon Festinger

“When people are committed to a belief and a course of action, clear disconfirming evidence may simply result in deepened conviction and increased proselyting. But there does seem to be a point at which the disconfirming evidence has mounted sufficiently to cause the belief to be rejected.”

Leon Festinger, When Prophecy Fails: A Social and Psychological Study of a Modern Group that Predicted the Destruction of the World
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When Prophecy Fails: A Social and Psychological Study of a Modern Group that Predicted the Destruction of the World When Prophecy Fails: A Social and Psychological Study of a Modern Group that Predicted the Destruction of the World by Leon Festinger
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