“The opening example of Pendarvis Harshaw’s distribution strategy for a story ignored by mainstream news outlets is an instance of pivoting his public. As noted earlier, Pen’s friends and followers shared many personal, social, and cultural interests. That much is obvious from his social media posts about upcoming poetry events and bicyclist gatherings and his photos of extreme hairstyles. By including news of his journey in his ongoing social media updates—where he also cheered the Oakland As and planned his upcoming birthday celebration”