“This new powerful form of hidden persuasion involved ‘setting free’ the uncaring wishful part of the self while subtly drawing the caring reality-based part into a collusion, thus weakening it through corrupting it. I suggest the most dangerous form of disavowal is the kind that says this kind of persuasion and corruption will not affect me. When an entire culture swings to consumerism, it takes a certain arrogance to suppose one will not be drawn into the culture. It takes constant struggle not to be pulled into the culture’s perverse framing. Consumerism essentially involves encouraging people to consume, devour, take over, over-run, the caring reality-based self through a gradual process of corrupting what things truly mean.”