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“Here is some standard investment advice that is both simple and effective: Think and act for the long term. Ignore the noise. Buy low, sell high. Keep your emotions in check. Don't put all of your eggs in one basket. Stay the course.”

Ben Carlson, A Wealth of Common Sense: Why Simplicity Trumps Complexity in Any Investment Plan
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A Wealth of Common Sense: Why Simplicity Trumps Complexity in Any Investment Plan (Bloomberg) A Wealth of Common Sense: Why Simplicity Trumps Complexity in Any Investment Plan by Ben Carlson
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