“Too often ‘all of the noise’ is a ruse designed to convince us that ‘all of the noise’ is more than just ‘all of the noise.’ However, everything gets terribly sticky when the people making ‘all of the noise’ genuinely come to believe that ‘all of the noise’ that they’re making is more than just ‘all of the noise.’ For when that happens, you can’t even hear the noise because of all the noise.”