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Erin Meyer

“You may find yourself reacting defensively when you hear what others have said about the culture you call your own. It isn't true: my culture is not a bit like that. At the risk of pouring oil on the fire, allow me to repeat the familiar story of the two young fish who encounter an older fish swimming the opposite way. He nods at them and says, "Morning boys. How's the water?" Which prompts one of the young fish to ask the other, "what the hell is water?" When you are in and of culture, as fish are in the water, it is often difficult or even impossible to see that culture.”

Erin Meyer, The Culture Map: Breaking Through the Invisible Boundaries of Global Business
tags: culture
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The Culture Map: Breaking Through the Invisible Boundaries of Global Business The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer
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