“How do I stand out in a field that is so competitive? How do I find people who will love my work? How do I get my paintings in front of more buyers? The answer to all of these questions is the same; and that is, to establish a niche. When we focus in one area, and we consistently work on it, we get better and better at it. Eventually, we become the go-to person in that niche. We become KNOWN for our work. Once we are known for it, people will come to us for it. See how that works?”