“Some deep purpose companies measure purpose indirectly by monitoring what we might call the forerunners of purpose: they track antecedents, actions, or conditions that induce or enable purpose. Alternatively, they measure perceptions of those antecedents. At Mahindra, for instance, leaders collect survey data from employees, asking them to respond to items such as “Sufficient efforts have been made in the organization/sector to bring about awareness and understanding regarding Rise.”