“Nothing better illustrates the limits of the consumer model of change in the face of monopolized markets than the extraordinary success of the local, slow-food, organic agriculture movement and its simultaneous failure to make a meaningful dent in the way food is created. About 75% of all Americans try to eat local, organic food, and one survey showed that nearly 90% of people want locally grown food at the grocery store and would consider that as part of their shopping decision. As Stacy Mitchell, who runs the Institute for Local Self-Reliance, points out: 'The local food movement has gone farther than any other [consumer] movement in terms of widespread adoption...' Despite the health food movement's unmitigated success, and the fact that food is where people have the peak amount of leverage - they can buy or not buy, or 'vote with their pocketbook,' three times a day - only 5% of all farms are organic, and only 0.3% of total farm sales are direct-to-consumer sales. Monsanto may be widely reviled, yet Monsanto's power keeps rising. Consumer choice simply cannot get us a to a world where most farmers and farmworkers are treated better.”