“Our brain uses demographics to make snap decisions and to cut down the amount of time we have to think about something. Simply put, it saves us time and energy—it’s a heuristic shortcut. The problem is, that shortcut can be extremely limiting, both for how we understand the world and how we react to it. It’s based on stereotypes.”
―
The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
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The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
by
David Allison16 ratings, average rating, 4 reviews
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