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David     Allison

“Our brain uses demographics to make snap decisions and to cut down the amount of time we have to think about something. Simply put, it saves us time and energy—it’s a heuristic shortcut. The problem is, that shortcut can be extremely limiting, both for how we understand the world and how we react to it. It’s based on stereotypes.”

David Allison, The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
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The Death of Demographics: Valuegraphic Marketing for a Values-Driven World The Death of Demographics: Valuegraphic Marketing for a Values-Driven World by David Allison
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