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David     Allison

“The longer we keep using these outdated demographic labels, the longer we perpetuate the demographic stereotypes fueling racism, sexism, ageism, homophobia, and the like.”

David Allison, The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
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The Death of Demographics: Valuegraphic Marketing for a Values-Driven World The Death of Demographics: Valuegraphic Marketing for a Values-Driven World by David Allison
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