“The first thing to do is recognise that the rise of charlatans is a symptom of people being left behind. Charlatans are a symptom of the ills in our society more than they are a cause. And we need to be as angry about the ills that are making some voters seek out an alternative as they themselves are.
Charlatans have been successful because they have effectively sold false remedies to the people who feel that the existing political structure hasn't worked for them. Just as the original charlatans could only ply their wares because a lot of people were very ill, so the modern-day charlatans are selling false remedies to legitimate grievances.
Charlatans have employed two of the most powerful emotive forces to further their aims: anger and fear.
Even if voters are sceptical about the alleged solutions of the charlatans, the fact that the populists are seemingly angry on their behalf has registered with them in a positive way. (pp. 98-99)”