“While directly serving their customers, companies should indirectly serve the interests of society by taking responsibility for the holistic impact of their activities. Its simply a more broad view of value creation. This is what ESG is all about. With this perspective, the goal is still Profit — Profit for all stakeholders, to varying degrees and in varying capacities of course. This holistic view of profit produces what I call Multiplicative Value Effects, or, win-win scenarios as opposed to win-lose scenarios where the prerequisite of a companies win is a loss for societal stakeholders.”