“What is not so easy is knowing when you yourself are full of shit. Convincing yourself that you are among “the initiated” because you took some classes, ran a Spartan race, or did the Murph for the last three years, or because you have taken jiu-jitsu for eight years and can shoot really well is a mistake. The cool gear, the cool truck, the belt, the patches...it all screams badass. You are creating an image of the Instagram-friendly warrior, but maybe not so much real life.”