“How much does a thought weigh? While no one would deny the substance, the physicality, the realness of those qualities grouped under the banner of endosemiotics—cells, hormones, nerves, etc.—psychosemiotics is generally considered to belong to the realms of the subjective and physically insubstantial. This, however, has already been disproven. Using the neuron model for consciousness, physicists have determined that a thought (defined as a piece of information), when converted from neuro electricity to mass, possesses weight roughly equal to that of a water molecule. And regardless of its humble size, this measurement still demonstrates thought/information manifesting in the realm of physical; a real energy. Importantly, information only enters the physical upon interpretation. A man sees a piece of art. In the process of interpreting that art, information manifests as a thought—not just conceptually, but, as elucidated above, physically. Here, an essential question emerges: Where does this information go once it has been manifested?”