“But I’ve come to see easy googling as the antithesis of innovation and invention, likely pegging us back in the evolutionary stakes, because: 1) it obliterates curiosity, which is a foundation for fun, and cockups; 2) having oodles of information makes me feel like I’m about to roll out a script by the time I get to the start line, and I’m not an actor; and 3) getting to the point of something being easy means truckloads of energy has been spent gathering and scheming, and is potentially a critical waste of a lifetime if you consider mortal life to be all about bang-for-buck.”