“Back to that term “normative discontent”—as in, it’s totally normal to dislike your body, everyone’s doing it. It was coined by researchers to describe how prevalent women’s body dissatisfaction is, for all women, at all sizes. If an estimated 90 percent of women aren’t satisfied with their bodies, then statistically speaking, if a woman is happy with her body, comfortable in her skin, and satisfied with the way she looks, she’s basically on the fringes of society. Atypical.”