“I was attracted to that community because we valued telling important stories that would bring a measure of justice and healing to the world. We valued spending our time and money to tell stories that might never provide a positive return on the financial investments we made. We all valued making a difference in the world far more than our own comfort. To this day, I am proud to be a social change documentary filmmaker. Understanding the shared values that attract and keep members in a community is important for leaders. For continued success, leaders must both clearly share and personally represent the values so others can recognize what they want to join.”