“A community’s values evolve as times and people change. Your community almost certainly values something more than outsiders do. It’s not important that on the first day you can recognize and name the ultimate values for your community. In fact, it may take some time to understand what things you value more than others. Moreover, as time passes and culture changes, it’s imperative that the community values also change. This is how you stay relevant in a dynamic world. For example, it was not long ago that many American communities (like churches) valued racial segregation. While this is still a value in some places, a lot has changed since the 1950s.”