“Every time you choose to do the easy thing (anything that is out of alignment with your values or with achieving your goals), instead of the right thing (anything that is in alignment with your values and will move you closer to your goals), you are shaping your identity into someone who does what’s easy instead of what’s right. On the other hand, when you choose to follow through with your commitments—especially when you don’t feel like it—you are developing the extraordinary discipline necessary for creating extraordinary results in your life (which, unfortunately, most people never choose to develop).”