“V-L-A-D, like Gladwrap, but with a V for ... Vortex Mega Howler. Then I-S like ..." I can't say Islamic State; that's not a good example. "Like isthmus. A-V like an AV library; L-J , like L.J. Hooker--" "The real estate company?" "Yeah." "Then what?" "E-V-I-C. Echo, Victor, Indigo, Charlie." I forgot I knew the phonetic alphabet.”