“We Can’t Remember What We Don’t Understand The process of encoding information into long-term storage requires our brains to compare new information with what we already know and then figure out where to file it. For this to happen, we need to rely on our working memory to hold all of this information long enough for it to happen. If the new information is easy for us to understand and related to a familiar subject, the encoding process can be quick and easy. If, on the other hand, we have no clue what someone is talking about—possibly because we missed or didn’t encode the foundational knowledge well enough—we may not have enough time for this process to take place. Before our brains are able to encode it, new information comes in and bumps it out of our working memory.”