“The vision should be less about what things are going to look like in the future and more about how the company is going to be better positioned to create value and to reap the rewards of that value creation. When we communicate vision in this way, we can go from the world of vague ideals to the world of "this makes sense" for the people who will ultimately be responsible for stewarding the vision. And when it makes sense to them, and they feel connected to it, they do their part so we can collectively bring it to life.”