“Timely execution is very demanding. The process of bringing an innovation to market is complex and harbors many unknowns. An innovation must often successfully defeat a thousand enemies—inside as well as outside of the enterprise—to become a reality. Once the innovation is in the market, continued effective execution is critical. The first company to move with the strongest innovation often reaps the greatest reward. But to retain the advantage, the innovator must prevail with the second innovation as well as with the third. Failure to accomplish this means risking all.”