“What the philosopher must manage to embody in words is not the whole of him, nor the impulsive and imaginative part of him, but his intellectual part, his ideas and their connections. And his prime object must be to convey these to his readers at the cost of a minimum of effort on their part. He must get them to follow a process of distinguishing, abstracting, and inferringin short, of thinking. That implies thinking on their part as well as his ; and thinkmg is hard work. Now the way to save work for the reader is simply to write clearly. How easy it is to say that ! " Simply to write clearly "- as if that were not one of the hardest things in the world ! It is hard even to say what clearness means, let alone exemplify it in speech and writing.”