“While the lean approach has found great favor in both new and old enterprises, companies fail when they devote all their resources to a single product. As market saturation occurs faster all the time, the capacity to generate new products has become more important than the specialized expertise needed to create just one, no matter how enthusiastically customers embrace it. Focusing every resource on one product, even after it’s clear customers have tired of it, leads to trapped value within the enterprise, where talented developers and smart entrepreneurs miss out on the chance to innovate with the next wave of new technologies. If the market has simply moved on and is waiting for the next innovation, investing core resources in the repeated iterations and course corrections the lean methodology demands”