“There is a persistent myth that women, but not men, must be in an emotionally fulfilling relationship in order to enjoy sex. No matter how frequently it is scientifically disproved, this idea that women and men are inherently different in regards to sex and love, with its attendant belief that women are “naturally monogamous”, continually rises from its grave, like a zombie, and staggers across the landscape of the popular media (Daniluk, 2003:213-215; Bay-Cheng, 2006:209).”