“How the church communicates its message, how it tells and lives “the old, old story,” and why and how that story matters today is all part of the work the church needs to do. How churches organize themselves and whether they snap, crackle and pop in the way some think they should is not primarily about money, size or technology. The issues are more basic: will the church embody and articulate its only legitimate identity? Will God’s people live as followers of Jesus?”