“A company’s founding purpose is fragile and requires a leader’s intentional focus and business model process integration for sustainability. Rapid growth, leadership succession, mergers, and acquisitions all create risk for preserving the culture. In Lead On Mission, Becca Spradlin brings forth examples of successes, shortcomings, failures, and risks to create awareness for all leaders. Her book is a critical resource for leaders who truly desire to preserve the goodness in their organizations.
Patricia Asp
Founder and Principal, ASPire; Retired ServiceMaster Officer”