“For all our delight in the impermanent, the entrancing flicker of electronics, we also long for the unalterable. We cherish the old stories for their changelessness. Arthur dreams eternally in Avalon. Bilbo can go "there and back again," and "there" is always the beloved familiar Shire. Don Quixote sets out forever to kill a windmill...So people turn to the realms of fantasy for stability, ancient truths, immutable simplicities.
And the mills of capitalism provide them. Supply meets demand. Fantasy becomes a commodity, an industry.”