“Veblen argues that the existing social hierarchy is actively maintained by competitive consumption among all classes of society. Thus, consumerism, far from being something that is inflicted upon the working classes by the scheming bourgeoisi, is something that the working classes actively participate in maintaining - even though it is not in their collective interest to do so. If the working classes had wanted to buy out the capitalists, they could easily have done so by now, simply by saving a fraction of the wage increases that they have received over the years. But instead they have chosen to max out their spending on consumer goods.”