“1. You must lead from the front. Always. 2. Speed is everything. There must be a sense of urgency. 3. Listen to the locals. They often know more than the Nobel Prize Laureates. 4. Don’t wait for federal agencies to tell you what to do ... tell them what you need. 5. Keep the public informed on the details. Do it early and often and without fanfare. Transparency inspires confidence. Confidence inspires cohesion. 6. Make quick decisions when plans fail. They will fail. As the saying goes, “No battle plan completely survives the first shot.” 7. Demand and expect excellence. There is no reason government cannot function in a competent manner. Refuse to accept failure. 8. Ignore the politics, focus on doing a good job. The main thing is to keep the main thing the main thing. If you do a good job, that will all take care of itself. If you don’t, there is no amount of PR that will help you. 9. Read the old playbook, then throw it out and get ready to improvise. 10. Hope for the best but prepare for the worst, immediately. Assume you are at the Alamo. If you end up attacking an ant hill with a sledge hammer ... that’s okay. But if you end up bringing a knife to a gun fight ... that’s a failure. If you prepare for war and peace breaks out, great! But if you prepare for peace and war breaks out, you’re in trouble!”