“There's really no such thing as an overnight success. It takes time, and undoubtedly there will be a lot of No's along the way. “No” is never the end of the story in the business world. “No” is merely an obstacle in the road to maneuver around. As entrepreneurial legend Lillian Vernon, CEO and founder of Lillian Vernon Corporation, a leading national catalog and online retailer, said, “You must have a vision and passion. You must persevere. You must be optimistic, and you must never give up.”