“The story Lucas labored over for years was in many senses a product of its time and the eras that had preceded it, but the dream he captured on celluloid turned out to be utterly malleable and exportable. Star Wars might just have the power to make Diné cool again. But isn’t this just a form of American cultural imperialism, in which Native people are surrendering to the forces of Hollywood? Wheeler has two words for that notion: “C’mon, dude.” Star Wars is not Hollywood.”