“with a bias toward individualism that affects our conceptualization of the social. Smelser (1997: 29) says: “We live in the Western cultural tradition, which has exploited the cultural values of individualism. As children of that tradition, we are most comfortable taking the individual person as the starting point of analysis. Put another way, that cultural tradition ‘tilts’ us toward assuming that the natural unit for the behavioral and social sciences is the individual.”