“It was beginning to dawn on both Sundeep and Aditya that they had become victims of their own rigid beliefs. Unwilling to change the way they went about their business, they had refused to look at emerging trends. The world around them was changing. They could either adapt or perish. What Varun had brought to the table was a fresh approach. Had Sundeep or Aditya looked at the business from the point of view of consumers, who were largely the youth of the world, they would probably have arrived at the same conclusion as Varun. It’s not often that a novice beats seasoned bankers at strategy. But this was not strategy. It was a simple case of having ears to the ground.”