“The Poverty Mentality If I give you something, it costs me what I gave you. The more you have, the less I have. The more I share, the more I lose. How long have you had an approach to stuff or ideas or time that sounds like this? We've been taught it for a long time. Digital goods call our bluff. If you read my e-book, we both win. If you share it, so do your friends. Attention is precious, and if you're willing to trade your attention for my idea, we both thrive. But it goes far beyond that. When you give something away, you benefit more than the recipient does. The act of being generous makes you rich beyond measure, and as the goods or services spread through the community, everyone benefits. But that's a hard thing to start doing, because you've been taught that what's yours is yours. If you don't have enough (and who does, say the marketers), then how can you possibly give away what you have? And yet, every day, successful people race to give away their expertise and to spread their ideas.”