“What sets your business and your expertise apart from your competitors? 2. What unique services do you provide for your clients that other experts don’t? 3. What are the top three goals for your business this year? 4. If you could wave a magic wand and change three things in your business right now, what would they be? 5. What are some challenges you are facing today in growing your business? 6. What areas do you need to focus on most to grow your business? 7. What is the long-term vision for your business and expertise?”